Park Pay: A parking platform with subscriptions and an ad marketplace

Introduction

Urban parking looks like a solved problem until you try to sell it two ways at once. A driver arriving today wants a space for an hour. A commuter wants a permit that renews without being thought about. An operator wants both, from one system, across every site they run — and would quite like the audience standing in their car parks to be worth something beyond the parking fee.

Most platforms pick one of those and bolt the others on. Park Pay wanted them designed together.

Key Challenges

• Two booking models in one product — On-demand daily parking and subscription permits have different billing, different availability logic and different expectations. Both had to feel native rather than bolted together.
• An advertiser ecosystem, not an ad slot — Advertisers needed to onboard themselves, build campaigns, place them and measure them, without the operator acting as an intermediary for every step.
• Concurrency and real availability — Availability has to be accurate at the moment of booking across multiple sites, under load, or the product breaks its core promise.
• One experience, three audiences — Drivers, operators and advertisers use the same platform for entirely different reasons. A single interface had to serve all three without becoming a compromise for each.

Our Approach

Kansoft treated this as one product with two business models rather than two products sharing a login:

• User journey mapping first — Separate flows for the occasional driver, the permit holder, the operator and the advertiser, mapped before any architecture was fixed.
• Architecture sized for multi-tenancy — Built from the start to carry multiple operators and locations, so growth is a deployment rather than a rebuild.
• A booking engine that flexes — One engine covering both the one-off transaction and the recurring permit, instead of two systems reconciling against each other.
• The advertiser module as its own surface — Self-contained, so advertiser functionality could evolve without touching the booking path.
• Phased delivery — Shipped iteratively, with the booking core proven before the advertising layer was built on top of it.

Our Solution

• Smart parking management — Real-time space availability with location-based search across sites, so what the driver sees is what they can actually book.
• Subscription engine — Monthly, quarterly and annual permits with recurring billing and permit management, running alongside daily booking rather than separately from it.
• Integrated advertising platform — Self-service advertiser onboarding, campaign creation, ad placement and performance tracking, administered by the advertiser rather than the operator.
• Unified payments — One payment gateway integration covering booking transactions, subscription billing and advertiser payments.
• Analytics for all three audiences — Revenue and occupancy for operators, history and spending for drivers, impressions and engagement for advertisers, from one reporting layer.

What was delivered

• One product, two revenue models — Daily booking and subscription permits in a single experience that encourages drivers to move from the first to the second.
• A revenue stream beyond parking fees — An advertising marketplace that monetises the audience the car parks already have, with self-service onboarding keeping operational overhead down.
• Room to grow without rebuilding — A multi-tenant SaaS architecture that takes on new locations and user volume without re-architecture.