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Outgrowing Off-the-Shelf Software: A Build-vs-Buy Framework for Swiss Mid-Market Leaders 

Most build-vs-buy frameworks lie by omission. They are written by SaaS vendors with a known answer, or by consultants who get paid the same regardless of which side wins. They list pros and cons, weight them politely, and reach a conclusion that confirms whatever the reader already wanted. They are useless precisely when the decision is hard.

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